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A podcast to drive change from the top

  • Writer: Sarah Brown
    Sarah Brown
  • Jan 1, 2024
  • 2 min read

Podcasting is not only a popular and convenient way to consume audio content, it’s also a great way to learn and adopt a new mindset. This is the story of how Sodexo leveraged podcasting to engage senior leaders and drive its digital, data and sustainability transformation.


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In an age of digital disruption and evolving workplace dynamics, effective communication is more critical than ever. One increasingly popular yet underutilized tool for driving transformation from within is the internal podcast.


Unlike traditional emails or newsletters, internal podcasts are engaging, accessible, and human. Here’s why they’re a smart choice for organizations undergoing change:


They Humanize the Message


Transformation initiatives often involve complex, abstract ideas that can feel distant or overwhelming. Podcasts allow leadership and subject matter experts to speak directly to employees in a conversational tone. This builds trust, reduces confusion, and gives change a relatable face and voice.


They’re Built for Busy Teams


Internal podcasts meet employees where they are—on a walk, during a commute, or between meetings. This flexibility makes it easy for teams to stay informed without carving out extra time. And because episodes are often short and story-driven, they’re far more digestible than long PDFs or PowerPoint decks.


They Foster Transparency and Alignment


Regular podcast episodes can keep people in the loop about strategic shifts, new initiatives, or evolving priorities. When transformation feels like a journey that leadership and employees are on together—with regular check-ins—it’s easier to bring people along for the ride.


They Create Space for Diverse Voices


Want to showcase innovators, team leads, or frontline workers who are making change happen? Internal podcasts give these voices a platform. This not only amplifies real stories of transformation but also strengthens company culture by recognizing contributors across departments and geographies.


They Drive Engagement and Learning


With the right narrative structure, podcasts become learning tools. Use episodes to unpack strategic goals, explore customer insights, or deep-dive into success stories. Storytelling keeps content memorable, and recurring segments can encourage reflection and action.


Final thoughts


Transformation isn’t just about strategy—it’s about people. Internal podcasts offer a human, flexible, and inspiring way to keep employees aligned and motivated. When done well, they don’t just communicate change—they build momentum for it.



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