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Comment une approche centrée sur l'utilisateur conduit à des transformations durables
When the OECD began redesigning its global website, much of the most useful tools and information were hidden within a maze of technical...
Les contenus de qualité remporte la course aux leads
This post takes a closer look at a Mazars marketing campaign to illustrate the cornerstones of great marketing content...
Rapports annuels et principes du storytelling de marque
An annual report can be so much more than just tedious numbers and market forecasts. It's the perfect opportunity to tell a great story...
Cinq façons de renforcer la légitimité d'une marque sur un nouveau marché
Organisations are under growing pressure - and in many cases, have an obligation - to meet sustainability goals and reporting standards...
La gamification aide à combler les compétences data
To drive a data transformation requires that organisations upskill more than just their top engineers. This is Sodexo's story...
Tous à bord du train de la transformation
The most effective transformation strategies empower all stakeholders to play an impactful role in shaping the future of the business...
Un podcast pour impulser le changement par le haut
Podcasting is not only a popular and convenient way to consume audio content, it’s also a great way to learn and adopt a new mindset...
Le marketing de contenu commence par une stratégie
Every business dreams of having reliable streams of qualified leads, seamless user journeys, and the high-quality content to turn...
Laissez vos leaders d’opinion façonner votre marque
This is the story of how ESSEC Business School leveraged its thought leaders to launch its first content marketing initiative...
Laissez vos leaders d’opinion façonner votre marque
In the age of digital dominance, it's easy to overlook the enduring significance of print. Yet, print remains a cornerstone...
De bonnes relations avec les médias nécessitent un élément de surprise
Journalists get bombarded with press releases and story ideas. If you want to stand out from the pack, you need to get creative...
Créez une communauté de champions
It's pretty standard to see brand messaging coming directly from the business. When others in your brand's community take the initiative ...
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